Us dating apps might be building a splash in India, but A chinese brand name working mostly beneath the radar is near at their heels.
China’s favourite dating application is now the fifth-most popular in India by combined month-to-month active users on iOS and Android os phones, in accordance with the analytics company App Annie.
In-may 2018, Tantan didn’t function among the list of top ten, but zoomed to your 4th place by July. This has since slid one spot following launch of US-based Bumble in data from App Annie shows december.
|Top dating apps in India|
|(as on May 2018)||(as on March 2019)|
|1. Tinder||1. Tinder|
|2. Happn||2. Happn|
|3. Azar||3. Azar|
|4. Badoo||4. Bumble|
|5. OkCupid||5. Tantan|
Pronounced tan-tan as in “sun tan,” Tantan translates in Mandarin to “talk.” Launched in 2014, the application bears a resemblance that is high the US’s Tinder, and had been acquired because of the Chinese social networking Momo in February 2018. Tantan has over 90 million users that are registered Asia.
The Indian fantasy
“India is amongst the fastest growing internet areas in the field, ergo it is extremely important to show up and win into the Indian market,” Tantan said in a contact to Quartz. “After doing a soft launch in India, we discovered more info on the marketplace and users which assisted us in serving the marketplace better.”
Tantan just isn’t alone. India happens to be inundated with Chinese apps within the last couple of months, a number of which such as for example video-sharing software TikTok and platform that is e-commerce Factory have now been growing rapidly.
Professionals say there’s a reason Asia is really a concern marketplace for these Chinese apps. “Once they mature in Asia, Asia may be the only spot these apps can head to. Chinese apps have very acceptance that is low the West,” said Yugal Joshi, vice-president at Everest Group consultancy.
But, their run in Asia was not even close to smooth.